A comparison between Argos and Sunning
Introduction
零售企业的服务在我们的生活中处处可以见到，这说明，零售企业已经影响到了我们生活的方方面面，然而，它也说明了一个事实，每个零售企业都有他们独特的操作模式，因为这个也涉及到了他们在市场中能否立足，能否发展壮大。因为每个国家和每个经营者都有自己的经营方法，因此本文在英国开展了阿尔戈斯综合比较的目的就是揭示出他们做生意的方法的区别，本文的第一部分主要对公司的业务情况和员工的情况进行介绍，第二部分，对两个公司进行了对比。
The retail business and service outlets have been the common encountering in people’s daily life which means they have affected each and every part of human life. However, a close glimpse of it can reveal the fact that each retail business has its own way in conducting the operation which makes it distinctive in the market place. And one important factor here is also related to the location of the business since each country has its own method of operating. Therefore it is the purpose of this paper to carry out a comprehensive comparison between Argosin theUKand Sunning inChinaso as to reveal their difference in doing business. The first section will mainly give a brief introduction of the company in terms of the business line, the employees’ condition as well as the product ranges etc. The second section will focus on the comparison of the major differences between the two companies. In addition, examples will be illustrated to provide evidence. The last section of the paper will give a summery of the paper.
A brief introduction of company profile
本文中英国零售企业和家电企业进行了对比
从阿尔戈斯的角度来看，他们都是零售企业，他们的业务达到了三千五百多种，其中还包括电子产品的销售，英格兰和威尔士已经对这种产品和服务比较普遍，然而在中国还是很少见的，更重要的是，这种发展模式和战略模式可以应用到中国，可以在其他国家同样获得比较大的发展，从而带来比较可观的利润。他们也会鼓励员工，积极的工作，提高工作效率。并且减少对环境和空气的污染，达到可持续发展，绿色发展的模式，这样可以保证他们长期的稳定的发展。这种模式对企业的员工也是一种鼓励，从而让他们对公司更加认可，也可以在社会上参加更多的活动，提高自己的工作能力，并且也能让他们的身心得到更好的发展。
In this section the retail business Argos in UK and the appliance company Sunning in China will be compared. In terms ofArgosit is deemed to be the leaning retail business both online and for physical stores and it sells products which are general merchandise. In addition, the range of its products has reached 35,000 among which also include the selling of consumer electronics, electrical appliances which are similar to the business line of Sunning inChina.Argoshas a huge presence inUKsuch asIreland,Englandas well as Wales etc. The products and service provided byArgoshave been very diverse and comprehensive (Argos, 2012). More importantly, the company can always think of ideas to meet the increasing requirements and demand of the customers effectively. If the customers choose product online the product catalogue can be very convenient to search and if the customers prefer to go to the physical store they will be welcomed with the utmost warmth and hospitality. As an international retail businessArgoshas been focusing on the corporate social responsibility since it commits to reduce the mount of CO2 emission they produce through various environmentally friendly methods. In building up a favorable and positive company image,Argoshas been persistent in reaching out to the communities such as teenager cancer trust through which they help the young people to recover from cancer. They have set the mission that each young cancer patients should be given enough care. In realizing the goal,Argoshas also encouraged people to make contribution to the cause through get fully engaged in socially. It is worth mentioning here thatArgoshas increased its influence and presence through various ways such as media advertisement and the building of various websites for entertainments, video games, photo prints etc. In terms of the working of the staffs inArgos, the company has been very considerate and thoughtful since the company has paid much attention on the safety management system so that the workers can work in an environment that is not harmful to their health. In addition, they will be training conducted to the staffs so that they can be kept fully informed. The competitors ofArgosin its related area are mainly Littlewoods and PC world who have been in the same business lines withArgosconcerning accessory and electronics respectively.
The comparison betweenArgosand Sunning
苏宁公司是中国的主要的家电出售行业，专业零售和出售各种小家电，他们的产品也涉及到了电信产品，洗衣机，空调等等。他们还提供各种形式的服务，家电维修保养等等，该公司已经发展到了1311家店，并且遍及231个城市。并且他们还成功的打入了日本的市场。下面我们会对他们的经营模式和营销策略进行分析对比。
The company of Sunning is China is mainly in the line of appliance. And they sell electronics household appliances in the form of franchised retail stores. In addition, the products they sell can be of a wide range including telecommunication products, washing machines, air conditioners etc. Besides the physical products they also offer intangible services such as electronics repair and maintenance. Until now the company has expanded it business to 1311 outlet shops around the country within 231 cities (High-Tech Sunning, 2012). Most impressively it successfully entered the Japanese market later. Even though the business line and main operation between Sunning andArgosare somewhat overlapped there are still many differences in their ways of operating. The major differences are mainly outlined below.
Firstly, the biggest and obvious difference betweenArgosand Sunning is the way they operate the business. After going to the physical store of both companies we can notice that in Sunning the service is mainly provided by the staff since they will introduce the products you chose with oral words and description. Therefore the service in Sunning still exists at the stage of human labor. However, in the operation ofArgosit is mainly conducted in the approach of self-service catalogue. Through researching for information related to the products and service on the screen the consumers can opt for any product they desire for further information (Robin L,& Michael D, 2010). In this way, the consumers can control their own consumption experience with freedom. On the other hand, the use of cutting edge technology is both cost effective as well as time efficient. For instance, if the consumers want to know the specific information about a certain products they only need to find out the number in the catalogue and gain more concrete description of it. Another advantage is that it narrows the limitation of location since the catalogue can be acquired at any store without spending the time to view the physical goods in detail. However, this kind of service does not exist in Sunning’s operation.
