The business model is the crucial part for company to succeed in the competitive market. However, the innovation business model is more advantageous than the traditional business model in expanding, because the innovation business will incur more profits for corporate. In this report, an example of Samsung is taken to analyze the innovation business model in Samsung’s development. The author chooses the GALAXY S4 series products for the target research products to explore the innovation of Samsung, including the products’ size, quality, technology, humanization, and other aspects (Gaikar, 2013). In the first part, some information about the business modes is given to better understand the whole report for readers; the second part is the introduction about the Samsung including the products, service, strategies, and comparison and so on. A comparison of Samsung and Apple is discussed to find some useful information about the different business models’ effect on company. In the following part, some information is about the major market and major competitors for Samsung, strategic innovation models are applied to strengthen the competition power in market. In different period of environment, the Samsung applied different business models.
samsung’s multifunction printers have played an exemplary role in innovation and cost reduction for years. Because of its reliability, multi-tasking capabilities and productivity and efficiency improvements, they are constantly evaluated as “Best Quality in terms of Performance and Innovation”. BLI continuously awarded Samsung “Pick of the Year” and a “Better Buys for Business” Editor’s Choice.
