在网络技术快速发展的今天，网络已经成为了一个非常重要的平台，企业可以通过网络获得更多有效的客户。网络作为一种新的媒体，可以通过网络获得更多的客户并与他们沟通，现在网络也在逐渐的发展转变。

In the contemporary world, social networks have become a valid platform where enterprises can expand their marketing activities to a wide range of customers. Okazaki and Taylor (2011) defined social networking as a technology innovation, which ensures people to display themselves and maintain customers through interacting with them. The platform has been transformed rapidly with the appearance of online advertising. Therefore, social networks offer a new mode for product marketing communication among which advertisement  is the most powerful tool. Miller (2011) stated that advertisements not only convey information but also are links contacting users with brands.  This essay will explore the relationship between social networks and advertising business, together with the reformed ways of communication between consumers and brands brought by the development of social networking. Firstly, there is a review of the relationship between social networks and advertisements. And then we go to the analysis part of study changes in advertising business and innovations in advertisers.

最近几年，网络和广告相互影响，给企业带来了宣传产品的新途径，首先，大多数的社交网站都会提供广告位，大多数的社交网站的收入来源就是广告。

Advertising and social networks interacted with each other in recent years, and advertisements in social networking bring users a new way to know more about brands and products. To start with, most major social networking sites offer advertising options in their websites, ads on which value more when they are linked to the social networking. In other words, for advertisers social networking is a  valid way to expand incomes. For instance, Sarvary and Zubcqsek (2011) stated social networks attracted approximately $4.3 billion in worldwide advertising in 2010. Moreover, social networks are an effective pattern for advertisers to expand their marketing. That’s why investors spend money on social networking advertisements to  boost their business. More precisely, building confidence and trust is an effective way for advertisers to promote brands awareness on social networking since trust as a potential ability for advertisement is inevitable (Okazaki and Taylor, 2013). As a matter of fact, , thus, social networks play a significant role in creating relationship with their users form the global influence of ones such as Facebook and Twitter, which not just show individuals’ daily life, but enterprise practices of advertising industry. Lastly, online advertising business has transformed social networking platform. Advertisers  separate social networks into communities and marketing functions. That means advertising industry changes social networks from offering a platform for communicating to meeting the demands of consumers and providing a new mode for shopping. Weber (2007) claimed that social networks are used as a tool to connect users with products, shaping into a social connection network. Similarly, the social networking  improves the quality of marketers and increase diversity since different types of advertisements can display their brands to attract right target audiences.

社交网络给人们带来了一种新的交流沟通方式，随着近几年的发展和改善，大多数的社交网络都已经转变成了一个应用程序。这是网络发展的必然的结果。广告不是孤立的，不是单独的业务，需要有消费者的互动，沟通，更多的建立连接。

Social networking produces a new way to exchange information and the development of which is also the most crucial business improvement these years. Indeed, most consumption social network develops from an individual platform into a professional application. Development in social networking is inevitable and the social networking has revolutionized the way  the advertising industry contacting with the market. In other words, the advertising industry is no longer isolated as a separated business to interact with consumers but combined to communicate and focus more on establishing connections.

因此，网络的发展带动了广告的发展，也带动了企业的发展。对广告的变革也是十分有利的，一个最主要的因素就是降低成泵，社交网络作为一个有用的平台，帮助小企业节约成本，增加收益，增加他们的竞争力。