The application of the background color into the whole adver
The application of the background color into the whole advertisement greatly helps the advertisement to expree its theme. It is known that dark green can enhance the visual effect of people. In the advertisement, dark green is used, which can make more people notice the advertisement and know more about the dangers of smoking during pregnancy. Green actually represents new life while in the advertisement the little baby has been deprived of the right of being healthy. This is a very impressive contrast and the effect of the advertisement can be better achieved.
This public service advertisement is also helpful for the general people. It can also be seen as a success achieved by the creators because this advertisement is educational.. Quitting smoking is worth advocating and supporting, not only for pregnant women, but also for all the people. Meanwhile, for the people who are quitting smoking, they need the supervision and encouragement of the family and friends. Quitting smoking is a very hard thing. Some of them even need the help of certain organizations which advocate non-smoking. At the last part of the advertisement, it mentions free help to the people who are quitting smoking. Personally, the value of an advertisement not necessarily lies in the substantial profits it can bring. There are many things in the world that their value cannot be measured by money. For example, this ad is not for profit and its value lies in informing people of the danger of smoking to pregnant women and reaching the ultimate goal to encourage people to quit smoking. It is fairly educational to whole the human society, not just for an individual or a certain group.
On the whole, this advertisement clearly shows the consequences of smoking and its effects on children. The audience can clearly understand the dangers of smoking. The purpose of the advertisement is to encourage pregnant women to quit smoking, and other people to provide help for the people who need to quit smoking. Isn't this an educational anti-smoking public service advertisement? It really can affect people from the most deeply part of their heart, because it is for our children and our next generation.
