随着中国经济的发展和社会环境的不断变化，企业要想在新时期立足，不仅需要良好的销售模式，更需要一个快速、完善的供应链来管理整个企业。对于快速消费品来说，库存管理是问题的核心。当一些季节性商品在销售季节结束时，将会有大量的库存积压，这会对业务造成损害。相反，如果库存不足，企业就会浪费利润的机会。
分析了梦幻海洋公司发明人管理的现状及存在的问题，针对这些问题提出了合理的改进措施。本文主要针对D贸易有限公司的需求预测、产品配送、供应链管理等问题提出了相应的改进措施，希望对D贸易有限公司解决库存问题有所帮助。同时也为其他同类品牌提供参考。本文应用ABC分类法、季节性指数平滑法、有效客户响应机制、安全库存和供应链管理方法。针对D贸易有限公司的库存问题，结合这些方法和思路，提出了D贸易有限公司库存优化方案。
Chapterl Aim, Research Questions &Objectives
1.0 Introduction
Since 1990s, all walks of life gradually realize the importance of inventory management. lnvento1y management is related to the cost of an enterprise, capital flow, service level, etc. Traditional invento1γmanagement model has been unable to meet the needs of enterprise development, and supply chain thinking has gradually aroused the attention of all walks of life, especially the fast consumer goods industiy. Chain Mf!lagement Supply (SCM) is a kind of innovation of resource allocation. Nowadays, the compctition is not only the compctition between entreprises and entreprises, but the compctition between supply chain and supply chain.How to manage the whole supply chain is one of the guarantees for the enterprises to obtain the sustainable competitive advantage. Unce1tainty in supply chain and the resulting amplification effect increase the overall invento1y of supply chain system, which brought unnecessruγcost burden of node enterprise supply chai Jn.t has become the focus of the theory and the business community that how to manage inventory in the supply chain.
The research o均ective is to understand the whole working process of the product of Orea m Ocean Company, to find out the problems and analyze the causes of the problem. Based on market forecast and feedback, the paper IIγto solve the problem of invento1y m anagement in Ocean Company Dream.
